John Peto

Commercial Excellence & Experience Practice Lead

Principal | Deloitte Digital

John Peto

New York - National Office

30 Rockefeller Plaza

New York


United States


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As a leader in the Customer & Marketing team in Deloitte Digital, John is focused on helping our clients innovate and activate new business models and processes through the clever application of digital technologies. Within Deloitte Digital, he leads our Commercial Excellence & Experience practice which encompasses our sales and service effectiveness, digital experience and front office technology teams.

With more than 20 years in Deloitte, John has played a variety of roles focused on various aspects of sales, service, and marketing effectiveness and associated technology design, implementation, operation, and evolution. Hailing from Vancouver, Canada and educated in the UK, he has spent his career based in multiple locations including San Francisco, Amsterdam, London, Seattle, and New York serving clients in more than a dozen countries.

John Peto