Chief Marketing Officer, Deloitte Digital
925 Fourth Avenue
Alicia is a digital marketing veteran at Deloitte Consulting LLP, and has spent the past 15 years building Fortune 500 brands. Prior to joining Deloitte Digital, Alicia built a leading social media startup, Banyan Branch, which innovated on the use of social media to transform the ways brands connect with their customers. Alicia deeply understands the power of the customer in modern marketing, and how brands can grow and nurture a powerful customer base.
New guidance from the FTC for online disclosure still vague, but merits renewed attention