CMO Services and Offerings

At Deloitte, we invite chief marketing officers (CMOs) to bring us their biggest challenges, knowing we have what it takes to bring a new business vision to life. Our expanding roster of services and offerings can help you stand out in your organization and in your industry, produce impactful results, and influence the next generation of business leaders.

We love helping our clients think through questions of expansion, conversion, resilience, and digital transformation. We hope that what you see here inspires you to join us in conversation to learn how we can help you discover your disruptive advantage in the marketplace by:

Defining strategy

• Brand strategy
• Channel and distribution
• Competitive analysis
• Digital strategy
• Growth
• Innovation
• Marketing plan
• Omni-channel strategy
• Pricing and profitability

Optimizing operations

• Brand protection and crisis management
• Campaign management
• Customer data risk management
• Digital asset management
• Marketing planning and processes

Creating experiences

• Customer experience
• Customer journey mapping
• Customer value management
• Personalization and targeting
• Advocacy and loyalty
• Real-time, personalized content
• User design

Identifying insights

• Campaign/media analysis and optimization
• Customer insights
• Dashboard and reporting
• Money of marketing
• Marketing return on investment (MROI)
• Segmentation

Amplifying brands

• Content strategy and management
• Creative Advertising
• Digital engagement
• Digital production
• E-commerce design
• Experience design
• Mobile design
• Sales enablement
• Social engagement
• Storytelling
• Website/mobile/app development

Enabling enterprises

• Agency management
• CMO development
• Marketing for marketing
• Marketing organization transformation


Delivering platforms

• Customer platform strategy
• Customer relationship management (CRM)
• Integrate forward-thinking technology
• Marketing automation



Published on June 06, 2016

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