Services

CMO Marketing Services

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. Deloitte helps bolster the value CMOs deliver as they advance along their career journeys. Through research and insights that identify upcoming trends and market changes and a powerful arsenal of marketing service offerings, Deloitte has information to help arm and enable CMOs to reach new heights.

Deloitte marketing service offerings

Defining strategy

  • Brand strategy
  • Channel and distribution
  • Competitive analysis
  • Digital strategy
  • Growth
  • Innovation
  • Marketing plan
  • Omni-channel strategy
  • Pricing and profitability

Optimizing operations

  • Brand protection and crisis management
  • Campaign management
  • Customer data risk management
  • Digital asset management
  • Marketing planning and processes

Creating experiences

  • Customer experience
  • Customer journey mapping
  • Customer value management
  • Personalization and targeting
  • Advocacy and loyalty
  • Real-time, personalized content
  • User design

Identifying insights

  • Campaign/media analysis and optimization
  • Customer insights
  • Dashboard and reporting
  • Money of marketing
  • Marketing return on investment (MROI)
  • Segmentation

Amplifying brands

  • Content strategy and management
  • Creative Advertising
  • Digital engagement
  • Digital production
  • E-commerce design
  • Experience design
  • Mobile design
  • Sales enablement
  • Social engagement
  • Storytelling
  • Website/mobile/app development

Enabling enterprises

  • Agency management
  • CMO development
  • Marketing for marketing
  • Marketing organization transformation

 

Delivering platforms

  • Customer platform strategy
  • Customer relationship management (CRM)
  • Integrate forward-thinking technology
  • Marketing automation
 

We encourage you to contact us to learn more.

Learn more about our marketing services through our Deloitte Digital offerings and our Heat Agency services