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CMO Program offerings

The 2017 CMO Survey Results

Make the most of the data

Gain relevant insights from the February 2017 CMO Survey. Hone in on marketing trends as reported by survey respondents that align with your business by sector or company size. See how your marketing hiring and spending compares and consider ways you may benefit by adjusting your marketing mix.

How has your company's overall marketing spending changed in the last year?  How will it change in the upcoming year?

What is your marketing budget as a percentage of your firm's revenues?

What is your marketing budget as a percentage of your firm's overall budget?

Which best describes how your company shows the short-term impact of marketing spend on your business?

Which best describes how your company shows the long-term impact of marketing spend on your business?

By what percentage will your firm’s marketing hires change in the next year?

Ready to explore more?

Learn about key findings from the survey

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