cmo elevation labs

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CMO Elevation Labs

You have come a long way, and you are at an inflection point, a moment that matters. During your custom day in the CMO Elevation Lab, you will revisit your vision for yourself and your team in your current role, critically examine your accomplishments, discuss how to influence your stakeholders, and realign your future actions to unlock your potential and achieve your vision.

What are Elevation Labs?

The CMO Elevation Lab is designed for accomplished CMOs who are looking to further elevate their leadership and impact in the next phase of their executive journey. The single day session is customized for the CMO and focuses on pushing the boundaries of what's possible and elevating the CMOs impact by allowing space to reflect on the challenges and achievements to date, identify ways to reengage with the key stakeholders and influencers, and hone in on key actions to pursue next.

A moment that matters

In the CMO world, the only constant is change. The expectations of you today vary greatly from when you stepped into your current role. You are still expected to create a world class marketing organization, build customer loyalty, and grow market share. Now you are also looked at as the driver of the overall health of the business, and the dot connector at the C-Suite, the polyglot who can speak all C-Suite languages.

An opportunity to accelerate

How do you continue to drive impact in these times of constant change? You reflect. You strategize. You get creative.

At Deloitte, our mission is to help you thrive and elevate your performance. We have designed an experience that takes you outside your daily routine and, hopefully, outside your comfort zone. This experience brings together what might take months of planning and research into one intense, productive, and confidential day.

An integrated approach

You have your team, your peers, and your superiors. Unlocking your growth ambitions requires an integrated plan that touches all aspects of the organization. When it comes to rallying the organization around the customer, you need to know how decisions in one areas will affect outcomes in another—and how other leaders will likely respond.

Your day in the Elevation Lab

You have come a long way and you are at an inflection point, at the moment that matters. During your custom day in the Elevation Lab, you will revisit your vision for yourself in your current role, critically examine your accomplishments and action to date, and realign your future actions to unlock your potential and achieve your vision. We will discuss how to influence your C-Suite and business unit peers and align the perspectives of key stakeholders with your story and agenda. We will also engage in discussion with marketing experts to dive deep into marketing topics that will enable you to progress towards your vision. The day will culminate in an actionable plan for you to elevate yourself and your team as you continue on the journey to world class.

We look forward to supporting you in your Elevation Lab experience.

 

Get in touch

Jen Veenstra

Jen Veenstra

Managing Director, CMO Program

Jen is a director with Deloitte Consulting LLP. Jennifer leads Deloitte’s CMO Program focusing on innovation, especially around the client experience, and on driving strategy and market integration fo... More