The CMO Survey: Fall 2018 report
What insights can we gain from marketing leaders?
The CMO Survey report collects and disseminates the opinions of top marketers to help predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society.
The CMO Survey August 2018: Budgets on the rise amid industry concerns
Despite a recent drop in overall marketer optimism and a decrease in total marketing spending as a percentage of firm revenues, the latest findings from the CMO Survey show increases to overall marketing budgets over the last year (7.5 percent change in marketing budgets) and expected continued growth.
Digital Marketing Spend
Social Media Spend
Marketing Analytics Spend
About The CMO Survey
Deloitte supports the CMO Survey—conducted biannually since 2008 by Duke University's Fuqua School of Business marketing professor Christine Moorman—as a measure of how marketing leaders are navigating this brave new world. The survey reports on their priorities and plans enabling marketers to compare staffing, budgeting, and investment areas, and identify potential trends.