Car driving down tunnel

Analysis

The CMO shift to gaining business lift

Marketing as a growth driver

Far from being just brand custodians, many CMOs believe corporate leaders now expect them to have primary responsibility for growth strategies and revenue generation. However, many are challenged when it comes to balancing strategic priorities with daily demands, according to research we conducted in partnership with the CMO Council.

Discover key insights that could impact your transformational journey

The CMO Council and Deloitte gathered quantitative and qualitative insights though one-on-one interviews with marketing leaders and an online survey of over 200 CMOs. Learn more by stepping through key insights in the interactive data visualization or download the full report for a deeper dive:

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Marketing executives are expected to be growth drivers
Launch the interactive data visualization to learn more

   

Take a deeper dive into the insights and results
Download the full PDF report

   

What do key marketing leaders have to say?
Download the expert perspectives

   

Learn more about the CMO's challenge in driving growth
Read Deloitte insights in the Wall Street Journal's CMO Today

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